As the #1 multiscreen media partner in our markets, we connect campaigns with their target voters anywhere, on every screen—with unduplicated reach. And we make it easy for you to transact with us however you prefer, whether that’s through managed service, programmatically, or a combination of both.
With the largest inventory of ad-supported premium video, and more authenticated viewers than almost all other measured platforms, we help you connect with up to 98% of consumers in the US.2 Reach engaged voters on a national to a hyper-local level—across all screens, and even beyond our footprint.
52% share of premium ad-supported streaming TV viewership in our markets.3
100% ad-supported, premium video.
Unskippable ads and verified reach.
Spectrum Reach employs inventory across a vast portfolio of direct-to-consumer and third-party apps to build reach for political campaigns. This includes our Spectrum TV App, which is the #1 most viewed streaming service in the U.S. on an hours-per-household basis, with un-skippable ads and verified reach.4
Data is inherent to the way we do business. Our proprietary aggregated and de-identified first-party data from over 30 million households and premium third-party data from 70+ partners are our differentiators. We have the largest addressable video footprint, to accurately target your voters across all screens, anywhere—with L2 data and segments like voter registration and voter history.5
Entertainment, news, and sports networks are a must-buy to reach live audiences, at scale, in local markets. With Spectrum Reach, you can reach voters across 450+ traditional and streaming TV networks and publishers and leverage guaranteed access to the Spectrum TV App, where 95% of content is viewed live.6 Also, top-rated Spectrum News is unbiased, live, and local, with news, politics, sports, and weather 24/7. It’s the #1 news network in our markets, offering broad national scale with deep local connections.7
With premium curated inventory, trusted supply paths, and verification safeguards, political buyers can trust Spectrum Reach to ensure their ads are seen by real voters—not bots. Our brand safety and supply integrity practices exceed industry standards. We are TAG Platinum certified, for proven fraud protection and supply transparency. And we provide the transparent data and measurement needed to show where and how ads are served.
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