The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of viewer attention.
But there are solutions. We can rein in fragmentation by simplifying audience aggregation and increasing focus on outcomes. This starts with being where viewers are spending their time.
In a groundbreaking analysis, Harnessing Chaos, Spectrum Reach leverages data insights from across the industry to answer one simple question: Where do today's audiences go for most of their television, most of the time?
Click below to see how Spectrum Reach’s multiscreen, interoperable approach is solving the fragmented attention problem.
View the Harnessing Chaos publication →
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