A new Video Advertising Bureau (VAB) study, The Impression Gap, compares how premium video platforms like Spectrum TV stack up against YouTube. By analyzing CTV viewership data from these different sources, VAB can showcase the strength of the impressions garnered and what that means for marketers.
Key Metrics:
- Co-Viewing
- Attention
- Session Length
Why this matters: Different environments drive different levels of attention. Less attention equals a weaker marketing value, so you want your impression to work hard.
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