See how the power of data drove amazing results for a Tampa, Florida auto dealership.
20%
Increase in Sales Conversions
9%
Increase in Service Transactions
The dealership partnered with the agency Stream Companies to find new ways to expand market share by leaning into data-driven media strategies. According to Stream, the opportunities for local automotive dealerships to leverage their first- or third-party data are very limited.
In this unprecedented pilot application of our data-driven, proprietary audience-based planning tool, Spectrum Reach onboarded the dealership’s own first-party website data through their partner fullthrottle.aiTM. Then Blockgraph facilitated a privacy-focused match that aligned the dealership data with Spectrum Reach’s aggregated and de-identified audience data.
Spectrum Reach utilized the enhanced viewing data of new customer prospects in Tampa who visited the dealership’s website to build effective linear and streaming TV campaigns, precisely targeting consumers newly interested in the dealership.
The innovative solutions provided by Spectrum Reach and fullthrottle.aiTM, using the client’s first-party data to improve campaign targeting and performance measurement, were groundbreaking.
By partnering with Spectrum Reach, the dealership achieved remarkable results for their data-driven campaign:
20% Increase in Sales
With the new targeting tactic, the dealership saw a 20% increase in aggregated sales conversions.1
9% Increase in Service
Transactions The dealership also experienced a 9% increase in aggregated service transaction conversions.1
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