Learn how Spectrum Reach’s data-driven targeting and measurement helped this furniture retailer drive sales, increase audience reach, reduce waste, and triple their Spectrum Reach ad investment with confidence.
11%
More Reach
19%
Less Ad Waste
15%
Increased Sales
Matter Brothers operates high-end furniture stores along the Gulf Coast of Tampa, Florida. They were looking for a provider that offered options for targeting audiences and measuring campaign impact, to improve media effectiveness.
Using their proprietary tool, Audience Reach Optimizer (ARO), Spectrum Reach provided local broadcast schedule assessment and granular audience targeting to extend reach. In addition, Spectrum Reach provided campaign media impact and outcomes measurement.
Spectrum Reach used sophisticated television campaign analytics to provide eye-opening media insights that drove a strategic shift in our ad budget from local broadcast to Spectrum Reach.
Spectrum Reach exceeded the client’s expectations by using data-driven insights from ARO to extend reach in targeted geographies and decrease unexposed audiences who missed the ad on local broadcast.1 And attribution provided valuable insights on which days of the week to advertise and on best-performing commercial creative, improving return on investment. Nobody else offers this portfolio of services.
Spectrum Reach understands our business. Their insights from new targeting and measurement capabilities, combined with their local market expertise, ensure that every campaign performs better than the last.
Get in touch with a local Account Executive today.
Who is Matter Brothers Furniture and why did they partner with Spectrum Reach?
Matter Brothers Furniture is a furniture retailer that partnered with Spectrum Reach to leverage data-driven targeting and measurement to drive sales, increase audience reach, and maximize their ad investment.
What advertising challenge did Matter Brothers solve with Spectrum Reach?
They aimed to improve media effectiveness by targeting audiences accurately and measuring campaign impact, thus reducing waste in their advertising spend.
What multiscreen strategy did Matter Brothers use?
Matter Brothers used a multiscreen strategy that focused on optimizing their local TV broadcast campaigns by identifying underserved audiences. Using Spectrum Reach’s Audience Reach Optimizer (ARO) tool, they targeted high-performing coastal zones and high-income households, which led to a reduction in ad waste and increased sales.
What measurable results did Matter Brothers achieve?
The campaign successfully tripled their ad impact, reduced waste, and provided valuable insights to improve return on investment.
What industries or businesses can replicate the Matter Brothers playbook?
While the case study highlights furniture retail, any business looking to improve targeted reach through data-driven advertising strategies could apply this approach.
How long did the Matter Brothers campaign run and how was it measured?
The campaign ran for three months and was measured using exposure/frequency analysis and attribution data tied to actions like website responses and sales.
