Learn how Spectrum Reach’s data-driven targeting and measurement helped this furniture retailer drive sales, increase audience reach, reduce waste, and triple their Spectrum Reach ad investment with confidence.
11%
Growth in Incremental Reach
19%
Less Unexposed Audience
10-15%
Increased Sales
Matter Brothers operates high-end furniture stores along the Gulf Coast of Tampa, Florida. They were looking for a provider that offered options for targeting audiences and measuring campaign impact, to improve media effectiveness.
Using their proprietary tool, Audience Reach Optimizer (ARO), Spectrum Reach provided local broadcast schedule assessment and granular audience targeting to extend reach. In addition, Spectrum Reach provided campaign media impact and outcomes measurement.
Spectrum Reach used sophisticated television campaign analytics to provide eye-opening media insights that drove a strategic shift in our ad budget from local broadcast to Spectrum Reach.
Spectrum Reach exceeded the client’s expectations by using data-driven insights from ARO to extend reach in targeted geographies and decrease unexposed audiences who missed the ad on local broadcast.1 And attribution provided valuable insights on which days of the week to advertise and on best-performing commercial creative, improving return on investment. Nobody else offers this portfolio of services.
Spectrum Reach understands our business. Their insights from new targeting and measurement capabilities, combined with their local market expertise, ensure that every campaign performs better than the last.
Get in touch with a local Account Executive today.
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