Reach patients with data-driven, effective, and measurable healthcare advertising solutions.
We have access to first-party viewership insights from 30+ million households, plus HIPAA-compliant third-party data from over 70 data partners. That means we can target geographically right down to the zip code or household—even by device. With more than 1,000 addressable segments, we can target precise households based on patient behaviors and attributes, not just demographics, with tailored ads for more efficient media buys.
On this SHSMD podcast episode, you’ll discover why TV remains a strong engagement tool for healthcare marketers. Hear the latest insights from Spectrum Reach’s Senior Director of Healthcare Partnerships, Jeanette Geer, as she discusses how to improve the effectiveness of your TV advertising campaigns to reach the right patients in today’s fragmented media landscape.
Your patients are consuming their favorite content on all screens. With Spectrum Reach, you can connect with anyone, anywhere, across any screen. We have dedicated local advertising experts who know healthcare inside and out, and a variety of solutions for TV, streaming TV, online video, display, and search.
We've been TAG Platinum members since 2021, and were the first publisher to obtain TAG's seal for transparency. We are also TAG-certified for Brand Safety, and certified against fraud and malware—which means we are committed to making sure your ads are seen by real people on the highest quality placements, and giving you full visibility into where your ads are placed and seen.
Partner with our award-winning creative services agency, Kernel, or design your own commercial through our Waymark AI platform. However you get started, our tips will help you consistently reach the right audiences with the right message.
Search is essential to every healthcare media plan. Over one billion Google searches per day are healthcare-related, and 71% of healthcare consumers run a search online before making an appointment with a physician.2
Spectrum Reach understands search and can help your practice appear in related web searches—where prospective customers will see it.
A recent study shows that local news is among the most trusted sources when it comes to health information.3 Spectrum News is a trusted, unbiased, 24/7 channel delivering community-focused stories to audiences across the country.
Investing in Spectrum News delivers more consumers to healthcare provider websites. Healthcare advertisers who leveraged the power of Spectrum News saw a 38% higher customer website response than those who did not.4
Learn how Spectrum Reach boosts response rates for healthcare providers, by placing your ads alongside the right content at the right time. Maximize the potential of your ad creative to target your best patients.
We've compiled all articles on healthcare marketing for you—or directly via the links below.
• Get advice on overcoming viewership fragmentation to reach the right patients.
• Navigate the fragmented media landscape and reach the right patients in a brand-safe way.
• Spectrum Reach joins SHSMD Podcast to discuss data optimization for your marketing strategy.
• Learn to use privacy-safe data to optimize healthcare marketing.
With Spectrum Reach, advertise your practice alongside the best content on every screen—and reach more patients with greater precision than ever.
Can healthcare organizations advertise on TV and streaming with Spectrum Reach?
Yes. Spectrum Reach works with healthcare organizations to help them reach patients across TV and streaming. Advertisers can run campaigns designed to connect with audiences across the screens and platforms they use most.
What healthcare advertising services does Spectrum Reach offer?
Spectrum Reach offers healthcare advertising solutions across TV, streaming TV, online video, display, and search. Advertisers also have access to precise audience targeting, market insights, measurement solutions, and creative support through Kernel and Waymark AI.
How does Spectrum Reach help hospitals, clinics, and health systems reach local patients?
Spectrum Reach helps healthcare organizations connect with local patients by leveraging first-party viewership insights, HIPAA-compliant third-party data, and geographic targeting down to the zip code level. This approach enables providers to deliver more relevant messaging within their local markets.
Is Spectrum Reach's healthcare advertising HIPAA-compliant?
Spectrum Reach partners with multiple validated sources – including HIPAA-compliant healthcare data sources - to help you find and reach your desired target audience safely and responsibly, keeping patient data secure, anonymous, and protected. Spectrum Reach’s privacy-focused data capabilities ensure healthcare ads reach their intended audiences with minimal waste.
What audience targeting options are available for healthcare advertisers?
Alongside our pre-built audience segments covering extensive demographics and lifestyle interests, we offer more than 1,000 addressable segments. These enable healthcare advertisers to reach patients with specific health conditions, behaviors, insurance details, and more—all in a HIPAA-compliant manner, on a 1:1 household basis.
Which healthcare verticals can advertise with Spectrum Reach?
Spectrum Reach supports a wide range of healthcare organizations looking to reach patients locally, regionally or nationally. This can include hospitals, clinics, health systems, medical practices, senior living facilities, med-spas, and other healthcare-related providers and services.
How do healthcare brands measure TV and streaming ad effectiveness?
Healthcare brands measure TV and streaming ad effectiveness with Spectrum Reach by utilizing data-driven reporting that includes metrics such as reach, frequency, and creative impact. These insights help advertisers refine strategies, optimize content, and increase overall campaign effectiveness.
