TravelSpectrum Reach Multiscreen TV: The Catalyst for Tourism Growth

Learn how Warren County, New York’s partnership with Spectrum Reach and Adara allowed the county to both grow its tourism and to measure the impact of their television marketing efforts.

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With Spectrum Reach, Warren County Tourism Department achieved:

2,626
Hotel Searches
527
Hotel Bookings
1,271
Guests
$409.05
Observed Revenue per Available Room

Warren County Tourism Department

Based in Lake George, New York, Warren County Tourism works to position the Lake George Area as an iconic vacation destination and “Original Vacation.” They create innovative year-round brand awareness and thematic campaigns to generate demand, interest, and visitations. Located in the southern part of the Adirondacks, the Lake George Area is perfectly situated within a day’s drive for more than 60 million people and is in an enviable geographic location with its primary travel corridors of I-87 and I-90.

The GoalA yearning to grow.

Like many destination travel advertisers today, Warren County Tourism was looking to maximize the impact of advertising investments and find new growth avenues after emerging from the pandemic-induced setback. The Workshop Agency, which handles their media and marketing strategy, was looking for a trusted partner—and turned to the local media experts at Spectrum Reach.

We proposed an alliance with our tourism measurement partner, Adara. They’re a leading travel attribution platform that offers destination marketers insights based on actual ad exposure data aligned with destination searches, bookings, hotel nights, and revenue.

THE SOLUTIONCampaign insights fuel strategic growth.

Spectrum Reach orchestrated a targeted four-market Linear and Streaming TV campaign for Warren County as well as a travel attribution impact study, where success demonstrated there were substantial opportunities for campaign expansion.

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