Having trouble navigating today’s increasingly complex media landscape? In an era of fragmentation and signal loss, are you looking for better ways to target audiences and deliver effective, efficient campaigns?
Spectrum Reach, the advertising sales division of Charter Communications, Inc., has a direct connection to more than 30 million Spectrum households. This connection not only powers pinpoint media placements, but also provides valuable viewership insights that drive smart campaigns.
Now, in a comprehensive report, we have gathered insights from our unique, privacy-focused first-party data, hundreds of multiscreen campaigns, and third-party resources to provide marketers with a look inside the Spectrum TV Universe. In this report, you will find valuable information to help enhance your marketing strategy.
Explore which dayparts drive the most website traffic so you can reach your audience no matter where they are watching and strike when the time is right. See the optimal day to message consumers for your industry. Harness the power of live, lean-in content, including the best in live sports. Learn how to increase reach with our unique multiscreen approach and get the best full-funnel results.
With industry-wide shifts in how customer data is collected and stored, first-party data has never been more important. Maximize the power of first and third-party data to supercharge your targeting and be confident in your campaign measurement.
We welcome you to Unlock the Spectrum Reach Universe.
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