Today's multiscreen landscape is a quagmire for marketers. The constant churn and overwhelming choice of where to spend time viewing content are making it difficult for campaigns to reach a critical mass of consumers. By focusing on outcomes, following data, and reaching audiences where they spend their time, you can harness the chaos. Michelle Aragon, VP of Brand Marketing & Strategy at Spectrum Reach, shares insights on how to take advantage of viewer fragmentation, making your advertising more effective and efficient.
In this webinar, featuring Spectrum Reach in partnership with the American Marketing Association (AMA), you will learn:
- How to simplify Multiscreen TV and go where audiences are watching.
- The future of traditional and streaming TV advertising.
- Why data matters.
- Why share of viewing matters.
Be sure to visit our Explore Media section to learn about Spectrum Reach's multiple options.
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