SPECTRUM REACH ARCHITECT™AI-Powered Insights – from Planning to Measurement

Spectrum Reach Architect is an integrated platform designed to power smarter advertising from planning through performance. Using proprietary first-party data, extensive historical metrics, and AI, it removes guesswork by delivering smart multiscreen campaign recommendations and bringing campaign reporting into one place.

About reporting in Spectrum Reach Architect

Spectrum Reach Architect is an integrated platform designed to power smarter advertising from planning through performance. It enables our teams to create more strategic, audience-based proposals and ad schedules using advanced proprietary data, while giving advertisers a clear, accessible dashboard to monitor campaign delivery and results across our multi-screen solutions. Whether you previously used our former reporting tool AudienceTrak or are new to Spectrum Reach, your first step is to make sure you are set up in Client Portal to access Architect Reporting.

Every screen, one report

See impressions, airings, reach, and frequency for TV, streaming, display, and online video together.

Reach and frequency

See deduplicated household reach across your whole campaign, with data available about 48 hours after delivery.

Filter and download

Slice reports by date, creative, audience, and device — then download as PowerPoint or CSV files.

ReportingLearn more about Architect’s reporting capabilities and how to get started.

Reporting

Which sign-in do I use?

Use the client portal if...

You are creating your account for the first time, giving access to reporting in Architect for your team or paying a bill.

Use Architect if...

You’re here to view campaign performance reports for impressions, airings reach and frequency.

Smarter Campaigns Start Here

Using data, research, and machine learning, Architect delivers smart media recommendations on product mix, budget allocation, and reach and frequency strategy aligned with your goals. With AI-powered recommendations based on thousands of historical campaigns alongside the knowledge brought by your account executive, you get the best plan for a more effective campaign.

How to find your report

Report overview

Diving into your traditional TV campaign

Diving into you streaming TV campaign

Diving into your display and online video campaigns

Reach and frequency best practices

Frequently asked questions

Still stuck?

For reporting data and navigation

Contact your Account Executive for questions about reports in Architect or navigation within the platform.

For account setup and access

Contact our Business Operations Team for questions about account setup and access.

reachbusops@spectrum.com | (877) 286-7117
Monday to Friday, 8 a.m.–5 p.m. ET